Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. It can be incredibly time-consuming and yet is invaluable in bringing new and repeat visitors to your website.
Benefits include :
Site traffic - creating great content will bring people to your site, where they'll find information about your company and your products/services.
Improved SEO - great content attracts editorial links, which tell Google you're important. Google can search your content, getting a clearer picture of what your company does, allowing it to return your site for more relevant queries.
Strong brand awareness - creating content gives your audience something to talk about.
Respect in the industry - this takes time but once you've proven your expertise and your integrity, you can become trusted authority in your sector.
Customer conversions - if you're creating content that interests potential customers, you're shortening the distance between those people and your products, making it more likely they'll make a purchase later on.
Good content marketing depends on a deep understanding of your target audience, knowing what content your audience will find valuable and engaging, and following a planned schedule to deliver this content regularly, but also when your audience wants to read it.
Contact me to see how I can help you to identify relevant, content topics and sources of content, create a content marketing plan, and begin to build true engagement with your followers.